Situation.
Card business with approximately EUR 180m revenue facing interchange compression and new payment entrants.
Commercial excellence.
European card issuer
Challenge.
Commercial performance varied by a factor of three across segments and channels without a clear cause, hidden by portfolio-level reporting.
What we did.
Diagnosed segments and channels, adjusted pricing and offerings, and introduced sales performance management.
The outcome.
Revenue uplift of approximately EUR 8m, or 4–5%, identified and implemented, with performance tracked by segment.
Anonymised engagement. Figures are approximate. Targets, assessed potential, approved programmes and realised results are described separately in the outcome. Converted amounts use ECB reference rates dated 18 September 2026, rounded to two significant figures.
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