Situation.
Listed technology company with approximately EUR 440m revenue and a strong installed base in a niche facing the shift to IP and cloud delivery.
Corporate strategy.
Listed media technology company
Challenge.
Organic growth was flat over three years. Four portfolio segments had different growth logics, with no shared view of how to allocate approximately EUR 80m of R&D spend.
What we did.
Assessed segment attractiveness and right to win across the four segments, prioritised the direction and reallocated R&D and commercial resources.
The outcome.
The board decided to concentrate approximately 70% of R&D on two segments. A costed roadmap set a growth ambition of 8–10% p.a. in the priority segments.
Anonymised engagement. Figures are approximate. Targets, assessed potential, approved programmes and realised results are described separately in the outcome. Converted amounts use ECB reference rates dated 18 September 2026, rounded to two significant figures.
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